Live casino operators are increasingly looking to deliver more personalised, localised and branded experiences, but scaling these operations can create significant challenges around studio space, hardware, staffing and connectivity.
On this episode of iGaming Daily, host Charlie Horner is joined by nanocosmos CEO Oliver Leitz and co-owner and VP Chris Stribbosch to discuss how technology can help live gaming providers overcome these challenges, with a particular focus on the company’s nanoStudio Chroma solution.
Leitz explained that nanocosmos has operated in the video and streaming industry since 1998, developing its real-time streaming technology for applications including live gaming, live casino and sports betting.
For live casino, he said a reliable streaming platform is fundamental, allowing operators to focus on their gaming logic while the technology handles global video delivery.
“Real time is very important,” Leitz said, adding that operators need streaming to be “high quality, very stable” and protected against misuse.
However, the development of the live casino sector has introduced new requirements, particularly around multibranding and localisation.
Leitz pointed to the growth of multi-studio environments, with different booths serving markets such as South America, Southeast Asia and Western markets. These setups can involve different branding, languages, dealers and game configurations, all operating from the same physical location.
Chris Stribbosch highlighted how the industry has evolved from its initial focus on mobile towards greater “personalization, customization [and] localization”.
He added that operators still need to maintain “24/7 365 stable operations”, while everything surrounding the core product has become increasingly segmented.
Cloud-based technology can also remove some of the logistical challenges associated with transporting expensive hardware between locations. Stribbosch recalled one example where a high-end computer intended for a remote studio became stuck in customs for three months.
For him, speed and flexibility are increasingly important as operators look to test and adapt products for different markets.
Looking ahead, Leitz identified AI as another technology that could support the development of live gaming, particularly through live captions, translations, video improvements, diagnostics and security.
Ultimately, both executives expect personalisation, localisation, customisation and multibranding to remain central to the next stage of live casino development, with technology providing greater scope for operators and providers to experiment with new experiences.
Watch the full interview here.
