Calvin Ayre’s Becky Liggero Fontana speaks to WhichBingo.com founder Phil Fraser for The Long Con interview series. 

Fraser explains how he recognised there was a different audience for bingo while he was at William Hill and that there was an opportunity for him to do something about it himself/

Fraser also explains his old school approach to affiliation and how he even used his experience in magazines sales to cur deals with the bingo brands he partnered.

The interview is also available as a podcast.