AFC Bournemouth announces new sponsor as voluntary Premier League ban begins
Back in 2023, the Premier League agreed to enact a voluntary front-of-shirt sponsor ban for gambling operators, becoming the first UK sports league to...
Entain Doubles Down on Black Market Battle with ‘Big John’ Ad
Gambling giant Entain has, in recent months, been at the forefront of the black market battle in Britain. From lobbying the government to speaking...
How To Be A Real Fan With Paddy Power’s Latest Advert
Every four years, the FIFA World Cup brings people from all over the world together for just over a month of footballing magic. But...
Paddy Power’s viral creator ‘masterclass’ delivers chaos and comedy
Paddy Power’s YouTube feature “What Happened When The United Stand Met The Wealdstone Raider and Other Viral Stars” plays less like an industry seminar...
Betway launches ‘Countdown to Cheltenham’ push
Betway has launched a new marketing campaign ahead of the Cheltenham Festival, introducing a “countdown to Cheltenham” promotion.Targeting both experienced racing bettors and casual...
Betsson Group adds Baggio and Cannavaro to 2026 Sport Club campaign
Betsson Group has launched its 2026 campaign for Betsson Sport in Italy, expanding the Betsson Sport Club initiative introduced in 2024.The new activation includes...
FanDuel taps NFL legends for high-stakes Super Bowl campaign
FanDuel launched its Super Bowl-focused marketing campaign built around recognisable NFL figures and a $6m promotional incentive.Released ahead of Super Bowl LX, which witnessed...
FanDuel pushes ‘play with a plan’ message in new ad
FanDuel has released a new advertisement focused on responsible play, shifting attention away from promotions and product features toward player behaviour and self-control.The ad...
Parimatch’s Argentina football advert showcases unique industry international deal
Parimatch's exclusive international football deal with Argentina has been reiterated with their latest gambling advertisement, which includes Lionel Messi.Having agreed a deal to...
Fears over ‘inescapable’ gambling ads resurface in Australia as teen exposure grows
Betting advertisements has taken centre stage once again in Australia as fears over young people developing gambling addictions grows, according to lecturer Louise Francis.The...