FanDuel pushes ‘play with a plan’ message in new ad
FanDuel has released a new advertisement focused on responsible play, shifting attention away from promotions and product features toward player behaviour and self-control.The ad...
Parimatch’s Argentina football advert showcases unique industry international deal
Parimatch's exclusive international football deal with Argentina has been reiterated with their latest gambling advertisement, which includes Lionel Messi.Having agreed a deal to...
Fears over ‘inescapable’ gambling ads resurface in Australia as teen exposure grows
Betting advertisements has taken centre stage once again in Australia as fears over young people developing gambling addictions grows, according to lecturer Louise Francis.The...
Betr’s AI Jake Paul advert fails to deliver a knockout blow
Influencer-turned-boxer Jake Paul has starred in his own company's latest betting advertisement, which sees Betr utilising artificial intelligence for the video.The start-up company, co-founded...
OpenAI to signal new age with Super Bowl Ad debut
Reports suggest that OpenAI is set to usher in a new era for AI marketing with the airing of its first TV ad during...
Australian Senator calls for probe on gambling industry influence
An Australian Senator has pushed for the influence of the gambling industry over government policy to go under the microscope.David Pocock, Independent Senator for...
FanDuel stops players ‘shooting in the dark’ with new insights tool
FanDuel has launched a new responsible gambling tool designed to stop players ‘shooting in the dark’ and manage their budget.Titled ‘My Spend’, the feature...
Paddy Power reveals first Christmas ad featuring Eddie Hearn and Danny Dyer ‘as you’ve...
Danny Dyer and Eddie Hearn headlined as Paddy Power launched its first-ever Christmas advert. Titled ‘A Shirts Not Just for Christmas’, Paddy Power charts the...
Baroness Twycross calls on gambling to ‘do more’ to ensure advertising is appropriate
Gambling Minister Baroness Twycross has called on the gambling industry to do more and ensure that advertising is “appropriate, responsible and does not exacerbate...
Albanese government’s Aus gambling ad reforms halted until 2025
Australia’s Labor government is expected to announce the delay of federal reforms of gambling advertising.Sky News Australia reported across the weekend that Prime Minister...