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What’s Up Ygg: The migration from land-based to online is a ‘natural step’ for...

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Game mechanics may not be the only important factor when it comes to the design of casino games, but according to the...

ESI Digest: G2 gets a new GM, Tribe a new partner and ESL a...

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Several major developments in the esports space occurred last week, as G2 Esports appointed Alban Dechelotte as its new General Manager whilst...

What’s Up Ygg: Addressing the ever-changing dynamics within igaming

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“Balance” should be the number one aim when introducing new regulations as excessive red tape can lead gamblers to “look elsewhere”, thereby...

ESI Digest: Gen.G’s Puma expansion and McLaren esports facility

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The latest edition of the ESI Digest - in partnership with Omnicoach - sees Esports Insider Sub-Editor, Tom Daniels, delve into the...

ESI Focus: Law and Esports bookmaking

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With esports continuing to grow and evolve, its betting engagement has also rapidly increased amongst a wide demographic.  Nonetheless,...

What’s up YGG: How streamers impact the igaming industry

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In the latest episode of Yggdrasil’s podcast, What’s up Ygg, the company and guests from its streaming partner CasinoDaddy discussed how they...

ESI Digest: UK esports teams gain a voice and Coinbase clinches ‘huge’ ESL deal

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The UK Esports Team Committee (UKETC), was launched last week as a means of ‘providing a voice’ for British esports teams across...

Paddy Power Fan Denial highlights the emotional rollercoaster of England fans

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Paddy Power’s Fan Denial was quick off the mark to magnify the emotive social responses of England fans following the dramatic final...

What’s Up Ygg: How creativity and innovation have shaped YG Masters

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The creation of the YG Masters programme has helped drive “greater relevance, expand the portfolio and bring on new flavours of game...

ESI: Understanding the dynamics of esports to secure strong sponsorships

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As esports continues to grow, prospective partners are becoming increasingly attracted to forming sponsorships with leading teams and organisations, but must also...