Is SEO becoming redundant?
“Rather than looking at it as SEO or influencer marketing, if you blend them together you can achieve much better ROI and player value...
Suppliers need to be ‘very careful’ to the extent it uses a brand
During the first day of CasinoBeats Summit, the panel, entitled: Slots: Mechanics, Megaways and more – sponsored by Spinmatic Entertainment – asked if studios should be developing its own IP...
Japan and US attracting affiliate attention
As with gambling operators, affiliates must also tread regulatory waters carefully, and examine the conditions in prospective markets to assess whether these suit commercial...
Utilising ID verification as a means to increase player loyalty
Identity verification is one of the more complex aspects of the customer onboarding journey with as many as 71% of online gambling operators noting...
ESI Digest: Jay Z’s Roc Nation strengthens esports presence
The gap between the esports space and traditional sports was narrowed even further last week, as Roc Nation bolstered its position in the former...
ESI Digest: Entain completes £50m Unikrn acquisition
A major acquisition was signed this week, seeing Entain take control of Unikrn, demonstrating the increasing closeness between the sports betting industry and the...
What’s Up Ygg: How GATI is solving developers’ regulatory headaches
Yggdrasil is handling a lot of the ‘heavy lifting’ for game developers looking to bring new adaptations of their titles to market through its...
ESI Digest: LCS aims for crypto and Ultimo.gg for football in week of partnerships
Last week saw the completion of numerous new partnerships in the esports sector, as organisations signed new deals with firms from a range of...
Synot Games – Fruits Go Multiply
Synot Games gives players a second chance to trigger the bonus round where up to x50 multipliers can be won in its latest juicy title, Fruits...
What’s Up Ygg: The migration from land-based to online is a ‘natural step’ for...
Game mechanics may not be the only important factor when it comes to the design of casino games, but according to the latest episode...