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Vladimir Malakchi: Operators should target video game audiences

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Gamification has been one of the major talking points in the international betting and gaming industry over the past year, and Vladimir...

Kalamba ahead of the shift towards high volatility games

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Over the last few years, there has been an increase of high volatility games in the gambling industry; it’s something that...

Future of sports betting industry in the spotlight at Betting on Sports Europe

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The future direction of the sports betting industry is the central theme of the Betting on Sports Europe 2021 conference and exhibition,...

EPIC’s Mark Potter: ‘Gambling should be done for fun and enjoyment’

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The betting and gaming industry has been placing an increased focus on social responsibility and safer gambling initiatives, and for Mark Potter...

Heeding feedback will enhance UX design

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During the first session on the Products & Innovation track – sponsored by Betsson Group – at the CasinoBeats Summit this summer, panellists explored how operators can...

Familiarity is a ‘huge driver for slot players’

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Throughout the years, developers have looked to produce or acquire slot gaming brands that would deliver longevity. Yet, in recent times, the...

Is SEO becoming redundant?

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“Rather than looking at it as SEO or influencer marketing, if you blend them together you can achieve much better ROI and...

Suppliers need to be ‘very careful’ to the extent it uses a brand

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During the first day of CasinoBeats Summit, the panel, entitled: Slots: Mechanics, Megaways and more – sponsored by Spinmatic Entertainment – asked if studios should be developing its...

Japan and US attracting affiliate attention

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As with gambling operators, affiliates must also tread regulatory waters carefully, and examine the conditions in prospective markets to assess whether these...

Utilising ID verification as a means to increase player loyalty

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Identity verification is one of the more complex aspects of the customer onboarding journey with as many as 71% of online gambling...