Footprints in the Market: iGaming operators are wasting ‘astronomical’ marketing budgets
A staggering number of iGaming operators are squandering an “astronomical amount” of their marketing budgets.This, according to Sportradar’s EVP, Global Marketing, Adam Azor, results...
Gaming’s crypto adoption can improve trust and transparency
The increased adoption of crypto payments in igaming can help to improve transparency and trust in the vertical according to industry experts.Appearing on the...
Countdown to SBC Summit: Just One Week Until the Greatest Show in Gaming
In just one week, SBC Summit will welcome 25,000 attendees to the Feira Internacional de Lisboa, Lisbon, from 24 - 26 September, marking a...
Ep 350: Taking AI-orchestrated gamification to the next level, with Optimove’s Adi Dagan
The latest episode of iGaming Daily returned to its CRM-focused series, and this time it delved deep into the world of AI-orchestrated gamification with...
Revamped Champions League format is a “glorified super league”
Today marks a new era for the UEFA Champions League, as the revamped competition gets underway with a new league-phase format consisting of 36...
Paddy Power and Joe Cole breakdown Manchester City’s ‘trial of the century’
Paddy Power and Joe Cole have put their own unique spin on the coverage of Manchester City’s ongoing legal fight.Yesterday (16 September), a court...
Ep 349: Brazil’s X ban: What are the implications for the gaming and affiliate...
Earlier this month, the row between X, formerly Twitter, and the Brazilian government reached a crescendo when the social media platform was banned in...
Brian Christopher to launch new show with SportsGrid Network
Brian Christopher’s BC Ventures has partnered with content and technology company SportsGrid Network to launch a multimedia content collaboration that includes the exclusive Brian...
Digital Footprints recruit “biggest marketing minds” for new webinar series
Digital Footprints will bring together “some of the biggest marketing minds in igaming” with its new ‘Footprints in the Market’ webinar series.In a bid...
Ep 348: Should betting operators be able to limit players?
Last week, the much-anticipated meeting of the Massachusetts Gaming Commission took place where the group, alongside industry stakeholders, discussed the practice of limiting bettors.On...