Motti Colman, Optimove: Leveraging AI to enhance segmentation
A widespread talking point at SBC Summit Lisbon was AI, and James Ross, SBC’s Multimedia Editor, caught up with Optimove’s VP of Revenue, Motti Colman, to find out why the...
Styliana Kalogreadou, iGate: Art and design enhance customer loyalty
Art and design are key strategies to improve customer loyalty, according to iGate’s Head of B2B Business Development and Customer Success, Styliana Kalogreadou.Speaking to...
OddsMatrix sets sights on scalability following growth beyond its “wildest expectations”
Scalability is the focus of OddsMatrix following a year of growth beyond its “wildest expectations”.Tor Skeie, CEO of OddsMatrix, detailed the need for OddsMatrix’s sportsbook solution to...
BGaming eyes further collaboration after Snoop Dogg launch
BGaming has set its sights on further collaboration after launching Snoop Dogg Dollars, its first-ever celebrity-branded slot.Marina Ostrovtsova, CEO of BGaming, confirmed the Maltese-based provider’s...
Leonid Pertsovskiy, Betby: Leveraging AI’s personalisation power
AI is helping Betby build a ‘sportsbook 3.0’, according to the company’s CEO, Leonid Pertsovskiy.Speaking to Viktor Kayed, Senior Journalist for SBC News, Pertsovskiy...
Altenar: Bet Boosts are ‘essential for any modern sport’
Having a feature-rich product is essential for any sportsbook provider and that is no different for Altenar.Speaking to Ted Orme Claye, Editor of Insider Sport and Payment Expert, Altenar’s...
Expansion and scalability the focus of iGP’s deputy CEO
Expansion and scalability are on the agenda for the new deputy CEO of iGP, Jovana Popovic Canaki.In an interview with James Ross, SBC’s Multimedia Editor, at the recent SBC...
Footprints in the Market: “Google doesn’t treat every industry quite the same”
Mastering Google’s algorithms is key to effective online marketing, however, the search engine treats every industry differently, according to Martin Calvert, Marketing Director of...
Footprints in the Market: iGaming operators have just seconds to grab players attention
iGaming operators have just seconds to get the attention of customers before they move on to a competitor.This, according to Dan Shannon, Head of Affiliate...
Post-tournament retention key to 2026 World Cup success
Post-tournament retention will be a key metric for the success of the 2026 Fifa World Cup according to Lega Serie A USA’s CEO and...