Marketing

Jeff Laniado: The vital mobile ingredient to maximising revenue in saturated markets 

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Mobile betting customers could be the key to player retention and maximising revenue in a commoditised U.S. sports betting market, according to Jeff LaniadaHighlighting...

Betting on engagement this NFL season

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The return of the NFL season brings fresh opportunities for operators and Optimove’s Director of Sales, Jeff Laniado, has revealed one underutilised industry strategy...

Parimatch’s Argentina football advert showcases unique industry international deal

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Parimatch's exclusive international football deal with Argentina has been reiterated with their latest gambling advertisement, which includes Lionel Messi.Having agreed a deal to...

Stake announce former Manchester United defender Patrice Evra as their new global ambassador

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Stake has today confirmed that former Manchester United and Juventus legend, Patrice Evra, has signed a deal to become a Global Ambassador for the...

MelBet secures iconic World Cup winner and Barcelona legend as ambassador

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Leading iGaming company MelBet have confirmed that they have secured the former Barcelona and Spain football legend Andres Iniesta as their new ambassador.As...

Philippine gaming regulator orders billboard ads to be taken down as gambling restrictions tighten

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Philippine gaming regulator PAGCOR has ordered that gambling billboard advertisements should be immediately removed, with a deadline of August 15 announced.The order, issues...

Estonia’s ‘Tugi Turk’ is answering AI customer support concerns – but it still has...

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Estonia's answer to the future of customer support could help revolutionise the industry and offer significant value for operators - but there are still...

A23 signs Vicky Kaushal as its Brand Ambassador – launches 1st EPIC Poker Championship

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Head Digital Works (A23), India's leading online skill-gaming company with over 80 million registered players, have announced an partnership to help launch their 1st...

Fears over ‘inescapable’ gambling ads resurface in Australia as teen exposure grows

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Betting advertisements has taken centre stage once again in Australia as fears over young people developing gambling addictions grows, according to lecturer Louise Francis.The...

“Club on the rise” – Aston Villa announce Xapo Bank partnership ahead of 2025/26...

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Aston Villa have announced a new partnership ahead of next season, confirming a deal with Xapo Bank.Operating globally, the company is licensed as...