TikTok live streams act as “cost-effective” customer acquisition strategy
TikTok live streams can be a cost-effective customer acquisition strategy according to the founder of Verse Fantasy, Daniel Zimmermann.“We discovered in our first season...
Footprints in the Market: iGaming operators are wasting ‘astronomical’ marketing budgets
A staggering number of iGaming operators are squandering an “astronomical amount” of their marketing budgets.This, according to Sportradar’s EVP, Global Marketing, Adam Azor, results...
Vinnie Jones and Sky Bet call on football fans to “stand up” and learn...
Ex-footballer turned movie star Vinnie Jones has joined Sky Bet and the British Heart Foundation’s (BHF) ‘Every Minute Matters’ campaign to encourage fans to...
Barry Hearn: Betting tax must return immediately to save horse racing
Barry Hearn would save horse racing by reinstating the 2.5% tax on winning bet payouts.The legendary sports promoter made these claims while appearing in...
Underdog Fantasy and Bill Belichick team up for new NFL analysis show
Six-time Super Bowl-winning head coach Bill Belichick has been recruited for a new video series in partnership with Underdog Fantasy.The former New England Patriots...
Operators walk the regulatory tightrope in Euro 2024 promotions
As the curtain fell on the 2024 European Championships, betting companies could finally take a moment to relax after over a month of wall-to-wall...
Brian Christopher partnership can expand BetMGM’s casino presence
Last month, BetMGM announced that it had entered into an exclusive agreement that saw social media influencer Brian Christopher Slots become a BetMGM brand...
Gambling reform under scrutiny following Labour’s landslide victory
Gambling reform following the Gambling Commission’s White Paper will fall under new scrutiny after Labour’s landslide victory in the general election.Sir Keir Starmer will...
Is iGaming going through a generational shift?
iGaming Daily's coverage of the Canadian Gaming Summit 2024 comes to a close as SBC Americas Editor, Jessica Welman, welcomes Martyn Elliott, Media Project...
Paddy Power and Danny Dyer celebrate England being “Europe’s favourites” in new Advert
Paddy Power has debuted a new advert featuring Danny Dyer to celebrate England being “Europe’s favourites” to win the upcoming European Championships.The one-minute advert...