Tony Bellew and Paddy Power ejected from Paul vs Tyson press conference
Tony Bellew was forcibly ejected from the Jake Paul vs Mike Tyson press conference after crashing the event on Wednesday evening.Clad in Paddy Power...
Liliya Chatalbasheva outlines Amusnet’s multi-pillar marketing strategy
The rise of social media in the last ten years has changed the way businesses market to potential customers and this is no different...
AK Bets: “We will not be beaten when looking at the price for the...
The race for the White House has entered its final week, with national and swing state polling between Kamala Harris and Donald Trump incredibly...
Irish ad watershed “crazy” to include Racing TV
The Irish Government is “crazy” to include Racing TV in its daytime betting ads ban according to the host of AK Bets’ The Racing...
Leonid Pertsovskiy, Betby: Leveraging AI’s personalisation power
AI is helping Betby build a ‘sportsbook 3.0’, according to the company’s CEO, Leonid Pertsovskiy.Speaking to Viktor Kayed, Senior Journalist for SBC News, Pertsovskiy...
Irish gambling ad watershed “economically unviable” for Racing TV
The broadcasting of horse racing in Ireland will be “economically unviable” if a watershed on gambling advertisements on Irish television is brought into law,...
ICRG, Arthur Paikowsky: Lots of “uninformed decisions” get made in the gaming industry
A lot of “uninformed decisions” are still being made in the gaming industry according to Arthur Paikowsky, President and Secretary of the International Centre...
TikTok live streams act as “cost-effective” customer acquisition strategy
TikTok live streams can be a cost-effective customer acquisition strategy according to the founder of Verse Fantasy, Daniel Zimmermann.“We discovered in our first season...
Footprints in the Market: iGaming operators are wasting ‘astronomical’ marketing budgets
A staggering number of iGaming operators are squandering an “astronomical amount” of their marketing budgets.This, according to Sportradar’s EVP, Global Marketing, Adam Azor, results...
Vinnie Jones and Sky Bet call on football fans to “stand up” and learn...
Ex-footballer turned movie star Vinnie Jones has joined Sky Bet and the British Heart Foundation’s (BHF) ‘Every Minute Matters’ campaign to encourage fans to...