Jamie Foxx and Kevin Garnett headline new BetMGM campaign
Jamie Foxx, Kevin Garnett and Wayne Gretzky, were amongst a plethora of celebrities at the heart of a new campaign from BetMGM.
Titled ‘It’s On’,...
Betegy’s Alex Kornilov: content creation is what is here and what is now
Alex Kornilov, CEO and Founder of content creation specialist Betegy, offered what might be seen as a controversial view during the recent SBC Summit...
LSR: Kansas can “punch above its weight” with sports betting
Sports betting has officially landed in Kansas, and the LSR cast was quick to jump into a discussion about what to expect from the...
US to follow UK lead as affordability checks “very topical” in the country
It has long been touted that more stringent affordability checks were a major factor in the review of the Gambling Act in the UK.
The...
Colorado launch puts Betsson ‘in control of their own destiny’
Launching its Betsafe mobile sportsbook app in the US state of Colorado last March, Betsson has continued to strengthen its US expansion.
During the SBC...
Kevin Hart takes center stage in DraftKings reignmakers campaign
DraftKings is looking to grow the audience of its NFT-based fantasy sports game, Reignmakers Football, through a new marketing campaign with Kevin Hart.
The advertising...
FanDuel enhances media presence with FanDuel TV and Kay Adams
FanDuel Group has enhanced its media output, announcing its intent to launch FanDuel TV.
The platform will include a broadly distributed linear cable television network,...
Star Sports – The Polling Station: Attention turns to the US midterms
During a frantic time for political movements in the US and the UK, Star Sports united for another edition of the Polling Station, as...
Spotlight Sports Group’s Alan Davis: analysing the betting technology ecosystem
The US sports betting space has been on an accelerating process of evolution and growth, something Alan Davis, Head of B2B Marketing at Spotlight...
Optimove’s Tara Bryant: Enhancing engagement and personalisation
Optimove’s recent deals with Graphyte and Kulumos have bolstered the firm’s ambitions of advancing the CRM marketing industry, according to CRO of Optimove Tara...