North America

LSR: BetMGM’s NFL move signals leadership ambitions

0
The LSR cast gathered to discuss PointsBet stepping back and MGM stepping in as the odds presenter sponsor for the NFL. In a very thought-provoking...

Jan Jones Blackhurst: A collective approach to sustainability

0
Speaking at the SBC Summit North America, Jan Jones Blackhurst underlined the importance of a collaborative approach from the industry.  Speaking to Mollie Chapman she...

Draftkings and The MMA Hour look ahead to a hectic weekend of combat sports

0
As another hectic weekend of combat sports looms on the horizon, DraftKings presented the best bets segment on Ariel Helwani’s MMA Hour.  There was...

LSR: NY remains “complicated” despite $10b online sports betting handle

0
The LSR cast came together to discuss the latest monumental New York online sports betting handle and what it means for US sports betting...

Jamie Foxx and Kevin Garnett headline new BetMGM campaign

0
Jamie Foxx, Kevin Garnett and Wayne Gretzky, were amongst a plethora of celebrities at the heart of a new campaign from BetMGM. Titled ‘It’s On’,...

Betegy’s Alex Kornilov: content creation is what is here and what is now

0
Alex Kornilov, CEO and Founder of content creation specialist Betegy, offered what might be seen as a controversial view during the recent SBC Summit...

LSR: Kansas can “punch above its weight” with sports betting

0
Sports betting has officially landed in Kansas, and the LSR cast was quick to jump into a discussion about what to expect from the...

US to follow UK lead as affordability checks “very topical” in the country

0
It has long been touted that more stringent affordability checks were a major factor in the review of the Gambling Act in the UK.  The...

Colorado launch puts Betsson ‘in control of their own destiny’

0
Launching its Betsafe mobile sportsbook app in the US state of Colorado last March, Betsson has continued to strengthen its US expansion.  During the SBC...

Kevin Hart takes center stage in DraftKings reignmakers campaign

0
DraftKings is looking to grow the audience of its NFT-based fantasy sports game, Reignmakers Football, through a new marketing campaign with Kevin Hart.  The advertising...