Betfair unites with Pablo London for ‘Finger Ball’ advertising campaign
Betfair got creative with its latest advertising campaign, collaborating with Pablo London for a unique advert.The campaign comes amid a backdrop of stricter regulations...
BetRegal bolsters marketing presence with new Sky Sports campaign
BetRegal has unveiled its new marketing campaign in Ireland, as the firm seeks to increase its exposure in the national betting market.The campaign will be...
VegasInsider – UFC 279 Preview: Is Chimaev to defeat Diaz a foregone conclusion?
UFC returns to Las Vegas, Nevada for UFC 279, headlined by a five-round welterweight fight between Khamzat Chimaev and Nate Diaz. The number three ranked...
SBC Leaders: CSR, global markets and technological innovation
Corporate social responsibility is a core focus for Parimatch Tech, a principle which has become even more apparent in the wake of the war in...
Does Donovan Mitchell help the Cavaliers compete for the NBA Championship?
Last week in the world of the NBA a blockbuster trade was announced, which saw All-Star guard Donovan Mitchell traded to the Cleveland Cavaliers...
Jamie Foxx and Kevin Garnett headline new BetMGM campaign
Jamie Foxx, Kevin Garnett and Wayne Gretzky, were amongst a plethora of celebrities at the heart of a new campaign from BetMGM.Titled ‘It’s On’,...
Betegy’s Alex Kornilov: content creation is what is here and what is now
Alex Kornilov, CEO and Founder of content creation specialist Betegy, offered what might be seen as a controversial view during the recent SBC Summit...
LSR: Kansas can “punch above its weight” with sports betting
Sports betting has officially landed in Kansas, and the LSR cast was quick to jump into a discussion about what to expect from the...
BetVictor: Is Lisandro Martinez unreliable? Ranking the Premier League’s top center backs
The start to the Premier League season has already seen defenders previously cited as world class showing early signs of vulnerability. In the latest edition...
Cathryn Lai, OpenBet: expect another wave of US sportsbook innovation
The US sports betting market may well be fast heading into maturity, but that shouldn’t rule out a further round of innovation according to...