LSR: The robust nature of the Maryland market
In a recent episode of the Legal Sports Report, the co-hosts discussed the legalisation of retail sports betting in the state of Maryland, described...
Ruth Davidson: Gambling ads have reached ‘saturation point’
Ruth Davidson, former leader of the Scottish Conservative Party, recently presented the documentary ‘Football’s Gambling Addiction,’ on Channel 4.
The programme saw the politician lead...
Betclic inspires Portugal to Euro 2020 victory in new campaign
Betclic Portugal has unveiled its new advertising campaign ‘Andar bater, tu bates bem – ‘Come here, You Knock it Well’, inspired by the infamous...
Kambi relaunches Belgian National Lottery’s Scooore
Kambi Group has taken its partnership with the Belgian National Lottery - Loterie Nationale - and its online Scooore sportsbook brand live ahead of...
Coral launches Matchday Rewards Euro 2020 campaign
Bookmaker Coral has unveiled its 2020 UEFA European Championship marketing campaign - Matchday Rewards - which allows customers to collect Matchday Stamps throughout the...
Paddy Power backs grassroots Irish game in Euro 2020 initiative
Paddy Power has launched its newest ‘#SaveOurGame’ initiative to support grassroots Irish football ahead of the 2020 UEFA European Championships, which kick off on...
Norwich City walks fans through BK8 Sports tie-up
Online betting and gaming brand BK8 Sports has partnered with newly promoted Premier League outfit Norwich City ahead of the 2021/22 season.
As part of...
theScore: ‘Openness and authenticity’ is key to enticing younger audiences
Taking a ‘media-first’ approach to the sports betting landscape is key to standing out from the crowd, according to John Levy, CEO of theScore.
In...
LSR: Sports betting in Canada needs to ‘hustle up’
A law regarding regulated online sports betting in Canada has had a second reading in the Senate, as other developments occur south of the...
LSR: FanDuel’s deal with the AP ‘has potential to be huge’
One of the major developments in the US sports betting space this week was the announcement that FanDuel had struck a deal with the...