Betway enables derby assets to BGC to boost exposure of ‘Take Time to Think’...
The Betting and Gaming Council (BGC) is seeking to gain the highest Premier League exposure of its new ‘Take Time to Think’ campaign, promoting...
Ladbrokes Amplify supports British talent returning to live shows
Growing engagement, Ladbrokes has confirmed the roll out of the live shows of its ‘Amplify’ campaign, bringing live music experiences to football audiences across...
Ryan Jespersen: ‘Audience and participants becoming one’ equals engagement
As the regulatory framework within sports intensifies and evolves, brands are trying to find a way to capture interactivity within their products.NHL commissioner, Roger...
Vladimir Malakchi: Operators should target video game audiences
Gamification has been one of the major talking points in the international betting and gaming industry over the past year, and Vladimir Malakchi, Chief...
The Big Betting Balagan: Unseating Camelot a ‘very difficult task’
The Fourth National Lottery licence competition continues to develop, as incumbent operator Camelot is challenged by three major European firms.Contesting the licence competition against...
Maksym Liashko: Ukraine will grow ‘faster than in other European countries’
Parimatch Tech is one of the most prominent companies operating in the Ukrainian betting and gaming market today, and the firm’s Co-CEO, Maksym Liashko,...
Kalamba ahead of the shift towards high volatility games
Over the last few years, there has been an increase of high volatility games in the gambling industry; it’s something that Kalamba Games has...
BGC launches ‘Take Time to Think’ safer gambling message
Updating its safer gambling advertising campaign, the Betting and Gaming Council (BGC) has launched its new message, ‘Take Time to Think’.Although officially retiring the...
Olympic champion Zhan Beleniuk joins SBC Summit CIS speaker line-up
Zhan Beleniuk, the Olympic gold medalist and member of the Ukrainian Parliament, is to deliver the welcome address at this week’s inaugural SBC Summit...
Peter-Paul de Goeij: Advertising, affiliates and the ‘level playing field’ in the Netherlands
Operators interested in entering the Dutch online betting and gaming market will have to factor in a range of considerations, notably advertising and affiliates,...