Mkodo’s Will Whitehead: Thinking about the experience around betting products
Standing out from the competition is a core aspect of any successful business operation, and for Will Whitehead, mkodo’s Associate Director, for the betting...
SBC announces 2022 conference and exhibition calendar
SBC has announced details of its in-person events programme for 2022, with betting and igaming industry conferences and exhibitions scheduled for Malta, London, New...
Kalamba Games and remaining at the ‘front of the wave with high volatility games’
High volatility games have increased in importance as an offering for igaming operators, as the industry has evolved to ensure player engagement is maximised. It’s...
Rasmus Sojmark: Providing a platform for US and LatAm businesses in Miami
With three major events coming up for SBC in London, Miami and New Jersey, the company has plans to provide a stage for a...
Jan Jones Blackhurst to discuss gaming industry’s challenges at SBC Summit North America
SBC Summit North America delegates will have the chance to learn from one of the gaming industry’s leading experts on social and environmental issues when...
Betway enables derby assets to BGC to boost exposure of ‘Take Time to Think’...
The Betting and Gaming Council (BGC) is seeking to gain the highest Premier League exposure of its new ‘Take Time to Think’ campaign, promoting...
Ladbrokes Amplify supports British talent returning to live shows
Growing engagement, Ladbrokes has confirmed the roll out of the live shows of its ‘Amplify’ campaign, bringing live music experiences to football audiences across...
Ryan Jespersen: ‘Audience and participants becoming one’ equals engagement
As the regulatory framework within sports intensifies and evolves, brands are trying to find a way to capture interactivity within their products.NHL commissioner, Roger...
Vladimir Malakchi: Operators should target video game audiences
Gamification has been one of the major talking points in the international betting and gaming industry over the past year, and Vladimir Malakchi, Chief...
The Big Betting Balagan: Unseating Camelot a ‘very difficult task’
The Fourth National Lottery licence competition continues to develop, as incumbent operator Camelot is challenged by three major European firms.Contesting the licence competition against...