Marketing

Betting and Football sponsorship – exploring new avenues

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Industry professionals came together in lieu of the pending review of the 2005 Gambling Act to discuss the various options available for future cooperation...

The FDJ launches COVID recovery campaign

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In its newest nationwide marketing campaign ‘Et voir la France gagner’ (‘See France Win’) Groupe FDJ highlights the social responsibilities of Française des Jeux...

BOSE: German Interstate Treaty on Gambling – Affiliates take

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Back in March 2020, the German federal states agreed on a new German Interstate Treaty on Gambling that is to be imposed from July...

PokerStars partners with YouTuber True Geordie

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PokerStars has enhanced its media presence via its partnership with English YouTuber Brain 'True Geordie' Davis as part of its rebrand. A short film has...

Sightline Payments 2020 company overview

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Sightline Payments has given an overview of the companies 2020 in its latest video shared across its social channels. Developed to thank its partners, consumers,...
Microgaming

Microgaming concludes its 12 Days of Christmas

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Microgaming, has concluded its 12 Days of Christmas LinkedIn event sending out its company Christmas greetings and well wishes to the industry for 2021. Shared...

Betfred to sponsor trio of England Rugby League World Cup teams

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Betfred is to become the official betting partner of all three England teams at next year’s Rugby League World Cup.  The Rugby League World Cup (RLWC) has...

Entain lifts lid on company transformation

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Entain Plc has shared numerous videos on its social channels laying out the details of the FTSE100 firm’s corporate rebrand from GVC Holdings.  https://youtu.be/HAgIT-J794E Last month,...
Betsafe Betsson

Betsson Kenya launches ‘responsibility first’ campaign

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Betsson Ab has broadcast its first advertising campaign featuring Gor Mahia FC and AFC Leopards, promoting the brands ‘responsibility first commitments’ with its Betsafe...

Ex- Sky Sports pundits return for Paddy Power Christmas Advert

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The axed Soccer Saturday pundits Phil Thompson, Charlie Nicholas and Matt Le Tissier, continue their comedic streak heading up Paddy Power’s 2020 Christmas Advert. The...