Heartbreak for City as ‘nature is healing’ in Paddy Power’s Fan Denial
Paddy Power studied the reaction of the Manchester City fanbase to the Premier League giant’s UEFA Champions League defeat in the all-English final against...
LiveScore to provide free ‘innovative coverage’ of UCL
LiveScore will provide free coverage of the UEFA Champions League to Irish football fans via Android and iOS streaming software.Beginning with the 2021/22 season,...
Entain launches green #MakeTodayMatter campaign
Ladbrokes and Coral operator Entain has announced a range of new green measures and commitments, as part of its #MakeTodayMatter campaign.Carbon neutrality has been...
William Hill embraces the sporting life in newest ad
William Hill will launch a new advertising campaign showcasing the different dynamics of sporting fanbases, as the UK lockdown continues to ease.The UK commercial...
Paddy Power helps the UK’s football fans make their voices heard
With the Champions League Final fast approaching, Paddy Power has reminisced about some of the more entertaining and innovative banners wielded by football fans...
Betsafe encourages players to ‘Free the Jacks’
Kenyan betting operator Betsafe has initiated a catchy new advertising campaign, teaming up The Jacks in a music-video inspired commercial.In the video, The Jacks...
Juventus players touch on teamwork, diversity and mentality with Parimatch
A blend of communication, individual talent and teamwork creates ‘perfection’ within a football club, according to Juventus FC delving into the components of a...
BIA: Why local TV is the best advertising platform for US operators
As the US market continues to grow, many betting operators are beginning to weigh up the advantages of disadvantages of different advertising platforms as...
PokerStars encourages players to ‘find the thrill in chill’ with Alfonso Steele
PokerStars has encouraged players to embrace their downtime and ‘find the thrill in chill’, in its new action-packed advertisement starring ‘Alfonso Steele’.Taking place on...
LiveScore in Cristiano Ronaldo endorsement deal
LiveScore, the global sports media business, has named five-time Ballon d’Or winner Cristiano Ronaldo as its official global brand ambassador.Under the terms of the...