Transparency and realistic goals keys to affiliate success per Gjorgje Ristikj
New affiliates need to “be transparent” and “set realistic goals” according to the Founder of Gamblers Connect and Link Data Media, Gjorgje Ristikj.
Ristikj offered...
Sportradar integrates live data into its social media content
Consumers will now be targeted with the latest odds and betting content on social media advertisements.
Sportradar has announced that its proprietary AI-driven technology will...
Ep 308: Balancing marketing generosity, with Optimove’s Shai Frank
Offers and promotions are used throughout the gaming industry to improve customer acquisition and retention however firms can be guilty of overspending and being...
Operators walk the regulatory tightrope in Euro 2024 promotions
As the curtain fell on the 2024 European Championships, betting companies could finally take a moment to relax after over a month of wall-to-wall...
Paddy Power declare the “nightmare is over” for Scottish fans
England’s 2-1 defeat to Spain on Sunday night brought to a close the 2024 European Championships and also marked one final chance for Paddy...
Sports fans concerned by amount of gambling ads
The majority of people are concerned about the amount of gambling advertising they see according to a series of new studies.
The first report, from...
No standard thinking in PartnerMatrix’s DeepCI evolution
This week, EveryMatrix completed a major corporate initiative, rebranding DeepCI as PartnerMatrix Intelligence, strengthening the technology group's all-in-one offering for affiliates.
The rebrand completes a...
Verse Gaming launch media wing to expand “digital and social brand”
Verse Gaming has launched a new media wing dedicated to “expanding the digital and social brand” of Verse Fantasy.
According to the company, Verse Media...
Paddy Power use familiar face for latest Euro 2024 advert
Paddy Power has called on viral football fan Andy Milne for its latest Euro 2024 advert.
Milne will be a familiar face for those who...
Accelerating customer management strategies in social casinos
The latest SBC Webinar explored the need for consumer protection and confidence in the social casino industry as well as clear messaging and transparency....