Marketing

Walsh and Geraghty look to the Grand National history books

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In Paddy Power’s last marketing promotion prior to Saturday’s historic edition of the Grand National, Ruby Walsh and Barry Geraghty discussed the significance of...

Winning the National a ‘career pinnacle’ says Tom Scudamore

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In a recent promotion ahead of the highly anticipated Grand National, Coral spoke to father and son team Peter and Tom Scudamore, who discussed...

‘One day a woman will cross the line’ at the Grand National – Katie...

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Ahead of the Grand National 2021, Betway has teamed with former jockey and current Aintree Racecourse & Betway Ambassador Katie Walsh, to narrate the...

Hollywoodbets signs up Benni McCarthy for LaLiga commercial

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Hollywoodbets has enlisted former South African national footballer Benni McCarthy to star in its new LaLiga campaign.Last year, the sports betting firm struck a...

Parimatch hits six with Steyn partnership

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Parimatch has marked the beginning of its collaboration with professional cricketer Dale Steyn in the release of its new promotional video.The video, which takes...
Neil Robertson highlights importance of mental health ahead of Betfred World Championship

Neil Robertson highlights importance of mental health ahead of Betfred World Championship

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Australian professional snooker player Neil Robertson previewed the Betfred World Championship, speaking candidly about his struggles with mental health during the lockdown periods ahead...
Burnley duo poke fun at teammates in Dafabet-sponsored feature

Burnley duo poke fun at teammates in Dafabet-sponsored feature

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From mammoth moaners to prominent pranksters, Burnley FC players Nick Pope and Charlie Taylor gives fans an insight into their fellow teammates in a...

Customer acquisition and retention the next major challenge in US betting

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In Episode Two of DataArt’s Sports Betting Conversations, the guest speakers highlighted the significance of customer acquisition and retention in the US betting industry.What...

Betfred gears up for 2021 Super League season

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Betfred has marked the new Super League season with the launch of its ‘Be Ready’ promotional campaign.The 2021 season, which gets underway on 26...
Fox marks Bally Sports relaunch in promotional campaign

Fox marks Bally Sports relaunch in promotional campaign

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Fox Sports has commemorated the relaunch of its portfolio of regional sports networks (RSN) under the casino operator Bally’s Corporation brand with a promotional...