Marketing

Paddy Power turns on Donald Trump with Fan Denial

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Every Monday throughout the football season, Paddy Power posts Fan Denial. The series focuses on a specific game each week, and aims to shine...

Discussing Daryl Morey – WorldWide Wob

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NBA Twitter personality Rob Perez, a.k.a. "WorldWide Wob," joined FanDuel in August from The Action Network and in his latest video he looks at...

Mr Green launches Halloween live casino and slots promo

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Casino operator Mr Green is using its live casino and slots sections for a Halloween promotion once again, with the William Hill owned operator...

SBC Summit Barcelona – Digital Highlights

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The SBC Summit Barcelona - Digital delivered a fully immersive experience connecting the world’s leading operators, suppliers, regulators and other industry stakeholders to share...

Behind the scenes: Betfred The Nifty Fifty

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The betting industry can have some of the most creative, odd, mindboggeling marketing campaigns. With some of the biggest marketing budgets out there the...

Fireside Chat: In conversation with Erika Nardini – Barstool Sports

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One of the big news items of 2020 has been the sale of a portion of Barstool Sports to Penn National Gaming. At SBC Digital...

Knup Sports: new affiliates barriers to entry in US

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In the Knup Sports podcast, host Ryan Knupple interviewed Empire Marketing CEO, Jeremy Enke, regarding the legalisation of sports betting overtaking that of poker...

Sponsorship and technological development: Reaching Latin American players

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At last month's SBC Summit Barcelona Digital panel industry experts gathered to look at sponsorship, online sports betting and education in the LatAm betting...

New ‘tap out’ campaign launched by GambleAware

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GambleAware has announced the launch of ‘phase two’ of its flagship ‘Bet Regret’ campaign ahead of this weekend’s start of the Premier League 2020/2021 season.Promoted...

Southampton reveals Sportsbet.io as new sponsor

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Multimedia specialist and football club Southampton FC has announced it's latest front of shirt sponsor - sportsbet.io - in a new video that captures...