ESI: Driving mainstream audiences to esports via brand ambassadors
Esports Insider walks through some of the biggest business-related news stories from the esports space in this week’s edition of the ESI Digest.Who is...
Coral launches Matchday Rewards Euro 2020 campaign
Bookmaker Coral has unveiled its 2020 UEFA European Championship marketing campaign - Matchday Rewards - which allows customers to collect Matchday Stamps throughout the...
Paddy Power backs grassroots Irish game in Euro 2020 initiative
Paddy Power has launched its newest ‘#SaveOurGame’ initiative to support grassroots Irish football ahead of the 2020 UEFA European Championships, which kick off on...
Norwich City walks fans through BK8 Sports tie-up
Online betting and gaming brand BK8 Sports has partnered with newly promoted Premier League outfit Norwich City ahead of the 2021/22 season.As part of...
Wesley Sneijder stars in Nederlandse Loterij Euro 2020 campaign
Former professional footballer Wesley Sneijder makes his screen debut in Nederlandse Loterij, the Dutch National Lottery’s new TOTO campaign released ahead of the upcoming...
theScore: ‘Openness and authenticity’ is key to enticing younger audiences
Taking a ‘media-first’ approach to the sports betting landscape is key to standing out from the crowd, according to John Levy, CEO of theScore.In...
LSR: Sports betting in Canada needs to ‘hustle up’
A law regarding regulated online sports betting in Canada has had a second reading in the Senate, as other developments occur south of the...
SG Digital marks SportCast acquisition
Scientific Games Corporation has announced the acquisition of SportCast in a move which adds the BetBuilder feature, underlying technology and quantitative trading models to...
Entain backs equality with Pride Month release
Entain has furthered diversity and inclusion initiatives, celebrating Pride Month with its latest video release entitled ‘Let Your Pride Show’.Taking the form of a...
LiveScore quizzes Ronaldo on career defining games and greatest goals
LiveScore’s newest global brand ambassador and Juventus star Cristiano Ronaldo sat down with the real-time sports update provider to discuss all things career defining...