Paddy Power Fan Denial highlights the emotional rollercoaster of England fans
Paddy Power’s Fan Denial was quick off the mark to magnify the emotive social responses of England fans following the dramatic final defeat to...
What’s Up Ygg: How creativity and innovation have shaped YG Masters
The creation of the YG Masters programme has helped drive “greater relevance, expand the portfolio and bring on new flavours of game content” for...
Betcris secures Honduras football league title sponsorship
The Honduran football championship is set to be renamed as part of a title sponsorship arrangement with gambling operator Betcris.
As part of the three-year...
Lee Fenton: Igaming critical to driving US industry profitability
The newly regulated US betting and gaming space contrasts significantly with its European counterpart, and Gamesys CEO Lee Fenton believes that igaming will be...
Sportsbet.io lands São Paulo FC sponsorship agreement
Strengthening its position in Brazil, Sportsbet.io has secured a sponsorship agreement with São Paulo Futebol Clube until 2024.
Following an official presentation at the São...
Why are there more ‘unique opportunities’ in esports than traditional sports?
The digital nature of the world of esports creates ‘unique opportunities’ for talent and influencers to benefit from value in sponsorship, according to esports...
Safe Bet Show: We need to personalise player protection methods
According to Grainne Hurst, Director of Corporate Affairs at Entain, the key to reducing problem gambling is to provide ‘innovative and effective player protection...
Knup Sports: Localisation and education essential to promoting US sportsbooks
Although land-based casinos are a well-established form of entertainment in the US, regulated sportsbooks are a relatively new phenomenon, and attracting new customers is...
Paul Burns: Ontario is going to be the main market in Canada
The opening up of the Canadian gaming market last month was one of the biggest developments in the gambling industry this year, and Ontario...
‘It’s a farce’ Ed Quigley urges racing to evolve with the times
An impassioned Ed Quigley pleaded with UK racing to bring itself in line with the times and increase technology following the debacle over cameras...