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ESI: Understanding the dynamics of esports to secure strong sponsorships

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As esports continues to grow, prospective partners are becoming increasingly attracted to forming sponsorships with leading teams and organisations, but must also understand the...

Camelot celebrates Team GB in ‘largest-ever’ National Lottery campaign

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Camelot has launched The National Lottery’s largest-ever brand campaign, with the fully integrated, multi-channel push promoting Team GB and Paralympics GB athletes competing in...

Chris Bevilacqua: Immersive experiences appeal to the younger demographic

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As with other forms of entertainment, the betting and gaming industry must acknowledge the impact of demographic changes on its operations and capabilities. Speaking to...

Betfred Boxing Show: Fightzone showcases British prospects over sensational seven weeks

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Dom McGuinness and Anthony Crolla returned for the latest episode of the Betfred Boxing Show for an ‘action-packed’ edition of the podcast. Reviewing the night...

The Gaming Summit: Outsourcing is what the North American market is going towards

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As the Canadian betting market begins to expand with the acceptance of single bets, the strategy for operators in the region becomes increasingly pivotal.  Just...

DraftKings: Assessing the line movements ahead of UFC 264

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DraftKings brought in the big guns to look ahead to this weekend’s UFC 264 card, as teammate Jorge Masvidal revealed Dustin Poirier is in...

Racing Post: Hatton could reign at Scottish Open

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Ahead of today’s Scottish Open and John Deere Classic, taking place on each side of the Atlantic, the Racing Post’s Bruce Millington and Steve...

Thomas Rosander: Operators must target the right demographic to leverage esports

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As the esports betting market continues to expand and jurisdictions such as Canada and the US open up to wagering, it presents an elevated...

BitBoss: BSV dynastic update ‘huge’ for blockchain gambling

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BitBoss, a B2B and B2C gambling company leveraging blockchain technology, has worked extensively to promote the benefits of cryptocurrency and blockchain technology to the...

Betting Expert: No recent tournament matches up to ‘special’ Euro 2020 campaign

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Betting Expert’s Joe Ryan previewed England’s semi-final clash with Denmark alongside former international Wayne Bridge and broadcaster Rory Jennings, who were both in agreement...