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The Final Round: Eubank Jr needs big opponents to be a box office star

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Chris Eubank Jr returned to the boxing scene last weekend with guidance from legendary champion Roy Jones Jr and a new following...

William Hills’ Jason Bell: LA Rams the team to beat in NFL 2021/22

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The National Football League (NFL) schedule continues to unfold and grip fans, and for William Hill’s Jason Bell, the LA Rams are...

Betfred Boxing: Fury ‘on a another level’ but needs to ‘keep active’

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On Saturday night, Tyson Fury brought his long-term rivalry with American fighter Deontay Wilder to a stunning conclusion in a five-knockdown thriller...

Liga Stavok and AS Monaco strike regional deal

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Russian sports betting operator Liga Stavok and French Ligue 1 football club AS Monaco have struck a regional partnership, focusing on the...

Betfred continues with rugby league focused marketing

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Betfred and the Super League top-flight rugby division have extended their long-term partnership by a further two years. This...

Boxxer and bet365 combine in new sponsorship

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Boxxer has confirmed a new collaboration with bet365, as the firm has become the official betting partner of the promotion. 

Betfred Boxing Show: Joshua v Usyk is ‘fight of the year’

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For boxing fans, this weekend’s heavyweight clash between Anthony Joshua and Oleksandr Usyk is one of the biggest sporting events of the...

ESI Digest: ‘Deluge of partnerships’ between crypto and esports continues

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Engagement between the cryptocurrency space and esports sector is at an all time high, as blockchain and crypto technology is increasingly leveraged...

188Bet and Liverpool reunite after five years

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Liverpool FC has formed a partnership with Asia-facing sports betting operator 188Bet, marking the firm’s return to the Premier League after five...

Amazon set to grow sports broadcasting rights portfolio

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Amazon has underlined its ambitions for further expansion into sports streaming, as the firm seeks to elevate its offering for Prime users.