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BOSE: Creative avenues in maximising partnerships are crucial 

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Creativity in collaborations has become integral in the growth of brands and maximising their links with sporting organisations.  Director at Connecting Brands, Russell Yershon, is...

Thomas Hal Robson-Kanu on Turmeric Co., commerciality of women’s sports and social responsibility

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Former West Bromwich Albion and Reading forward Thomas Hal Robson-Kanu is the founder of Turmeric Co, a supplier of turmeric shots that Robson-Kanu has...

Cheltenham expansion – the pros and cons for the betting industry

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As one of the biggest fixtures in the UK and Irish horse racing calendar, the Cheltenham Festival is understandably a profitable week for bookmakers,...

David Green: Cross-platform pull of BBC can power Bellator’s European growth

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As the impact of media rights in sport continues to take on heightened importance, the extension of the BBC’s deal with Bellator represents a...

888Sport The Eye Test: Do Messi and Ronaldo still make a UCL best XI?

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Two of football’s greatest and most iconic players have dominated the sport for the past decade and a half. But has father time finally...

Genius Sports: The role of betting and gamification in future fan engagement

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With sports betting in the US having emerged ‘out of the darkness’, stakeholders across the sports ecosystem are examining how the emerging sector can...

Genius Sports: The future of sports betting content and fan engagement

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In the modern, multidimensional sports betting and broadcasting world, consumers want content served ‘when they want, where they want and how they want it’. This...

Sky Bet’s The Overlap: Declan Rice’s insider scoop on England teamwork

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The latest episode of Sky Bet’s The Overlap saw West Ham United defensive midfielder Declan Rice offer some insights into Premier League and England...

Betway esports: The competitors with a ‘brilliant future’ ahead

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The esports and esports betting space continues to expand, with territories such as Brazil becoming increasingly open to the industry.  Recent years have seen esports...

Upping the Ante: Irish horses set to dominate at Cheltenham once again

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The Cheltenham Festival is now just a few months away, and the Racing Post’s Upping the Ante team have continued their weekly analysis of...