Sports Business

Genius Sports: The role of betting and gamification in future fan engagement

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With sports betting in the US having emerged ‘out of the darkness’, stakeholders across the sports ecosystem are examining how the emerging sector can...

Genius Sports: The future of sports betting content and fan engagement

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In the modern, multidimensional sports betting and broadcasting world, consumers want content served ‘when they want, where they want and how they want it’. This...

Sky Bet’s The Overlap: Declan Rice’s insider scoop on England teamwork

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The latest episode of Sky Bet’s The Overlap saw West Ham United defensive midfielder Declan Rice offer some insights into Premier League and England...

Betway esports: The competitors with a ‘brilliant future’ ahead

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The esports and esports betting space continues to expand, with territories such as Brazil becoming increasingly open to the industry.  Recent years have seen esports...

Upping the Ante: Irish horses set to dominate at Cheltenham once again

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The Cheltenham Festival is now just a few months away, and the Racing Post’s Upping the Ante team have continued their weekly analysis of...

Dean Akinjobi at BOSE: ‘Bumpy road’ ahead post-Gambling Act review

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The review of the 2005 Gambling Act has continued on from last year, and with judgement anticipated sometime in the spring, implications for both...

SBK continues strong horse racing links with George Boughey sponsorship

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Smarkets powered sportsbook app, SBK, has confirmed a sponsorship with one of the country’s most exciting flat trainers, George Boughey. Having only started training in...

The Final Round: ‘Ready for war’ Chisora could stun the bookies

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A major heavyweight rematch is scheduled for this Saturday, as Derek Chisora and Joseph Parker prepare to battle it out at the Manchester Arena.  Breaking...

SBC Leaders: Gilles Maillet on the ‘common objective’ to protect sporting integrity

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For both sports and betting organisations, finding a shared objective and goal is key in order to successfully safeguard integrity, according to Gilles Maillet. Whilst...

Connecting Brands’ Russ Yershon: Preparing for the ‘phenomenal year’ in 2022 sports

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2022 is set to be a big year for both sports and the sports betting industry, with the review of the 2005 Gambling Act...