ESI Digest: UK esports teams gain a voice and Coinbase clinches ‘huge’ ESL deal
The UK Esports Team Committee (UKETC), was launched last week as a means of ‘providing a voice’ for British esports teams across the country,...
Sportsbet.io lands São Paulo FC sponsorship agreement
Strengthening its position in Brazil, Sportsbet.io has secured a sponsorship agreement with São Paulo Futebol Clube until 2024.Following an official presentation at the São...
Why are there more ‘unique opportunities’ in esports than traditional sports?
The digital nature of the world of esports creates ‘unique opportunities’ for talent and influencers to benefit from value in sponsorship, according to esports...
ESI: Understanding the dynamics of esports to secure strong sponsorships
As esports continues to grow, prospective partners are becoming increasingly attracted to forming sponsorships with leading teams and organisations, but must also understand the...
LSR: US expansion slows down as New York and Louisiana hit delays
Although the US sports betting and gaming industry has expanded rapidly over the past year, hurdles are still encountered, and this week both New...
ESI Digest: BLAST expands into new titles as part of ‘all-encompassing’ strategy
A number of major announcements were made in the esports space last week, as BLAST expanded into new territories and two major firms inked...
DAZN takes UEFA Women’s Champions League to ‘new heights’
Digital sports streaming service DAZN has finalised a ‘ground-breaking’ deal for the global broadcast rights to the UEFA Women’s Champions League, vowing to take...
Fonbet leverages Russia sponsorship to highlight ‘the best time to bet’
Fonbet, the official sponsor of the Russia national football team, has leveraged its partnership with its home country’s side to promote a new message.In...
Star Sports Trader Chat: Captain Kane backed to silence the doubters
Inevitably there was a patriotic feel to the latest edition of Star Sports’ Trader Chat, as Flynn Goward revealed that he won’t be looking...
ESI Digest: Digital sticker albums could be huge ‘commercial success’
The latest episode of the ESI Digest walks through Panini’s recent entry into the esports space, Aim Labs’ collaboration with Rainbow Six Siege Esports,...