Sports Business

NASCAR: In-race markets are a ‘huge technological innovation’

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As legalised sports betting begins to take over the US, many sports teams and leagues are tipping their toes into the water of the...

Jonathan Smith: Utilising data to maximise NBA pricing efficiency

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With the NBA play-offs heating up, Jonathan Smith, Founder of Sportsbook Training Service, provided two simple methods to boost the way sportsbooks arrive at...

WBSS elevates boxing engagement with tournament expansion

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Ahead of its third season, the World Boxing Super Series (WBSS) has unveiled the first-ever women’s tournament.The new season will include female fighters from...
BGC stresses ‘age-old’ relationship between football and betting

BGC stresses ‘age-old’ relationship between football and betting

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The Betting and Gaming Council (BGC) has reiterated its support for football in the UK - particularly the lower leagues of the pyramid -...

Betfair: Home teams attracting the most punters for Euro 2020

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As the whole of Europe sits down to enjoy the UEFA 2020 European Championship following last year’s COVID-19-related postponement, Betfair has launched a new...

Zilliqa: The ‘powerful’ impact of NFTs in the sporting space

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As many of the top sporting leagues and organisations across the globe begin their first forays into the world of digital collectibles and, more...

Betmotion activates Club Athletico Paranaense sponsorship

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Online gambling and entertainment company Betmotion has inked an official sponsorship agreement with Brazilian Serie A side Club Athletico Paranaense.Under the terms of the...

Boris Johnson delivers positive news for sporting sector

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Following his national update, Prime Minister Boris Johnson offered some positive news for UK sports fans, despite the delay of ‘freedom day’.He revealed that...

ESI Digest: Betway and G2 Esports sponsorship is ‘massive’

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From ‘massive’ sponsorship deals to ‘all-star’ showdowns, the ESI Digest from Esports Insider runs through some of the week’s biggest stories from the world...

The Big Stage: Wayne Bridge successfully predicts England win

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Wayne Bridge and Rory Jennings returned to Joe Ryan’s The Big Stage studio once again to offer their predictions for the opening round of...