Sports Business

Hollywoodbets scores Brentford FC shirt sponsorship

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Brentford FC and Hollywoodbets have extended their collaboration, with the latter now gaining front-of-shirt sponsorship.Prior to the extension, Hollywoodbets served as The Bees’ back-of-shirt...

Everton teams with Socios.com for Fan Token launch

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Blockchain providers for the sports and entertainment industry Chiliz has launched an $EFC Fan Token on the Socios.com app in collaboration with Premier League...

Jamie Peacock expresses disappointment at Rugby League World Cup postponement

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The postponement of the Rugby League World Cup has understandably left many fans of the sport disappointed, and frustration at the decision was laid...

BGC: Operators are ‘proud to support football’

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The Betting and Gaming Council (BGC) has highlighted the industry’s social responsibility initiatives and its extensive economic contribution towards football.Expressing how over 30 million...

ESI Digest: G2 gets a new GM, Tribe a new partner and ESL a...

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Several major developments in the esports space occurred last week, as G2 Esports appointed Alban Dechelotte as its new General Manager whilst Tribe Gaming...

Racing Post: Racing League positive ‘from a turnover point of view’

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Following the commencement of the Racing League last week, reactions from the betting industry have been mixed, with some welcoming the new format whilst...

Bettingexpert: Racing League is a ‘sideshow’ diverting potential investment

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The Racing League commenced last night at Newcastle Racecourse, but some enthusiasts of the sport are not as enthusiastic about the new competition.Featuring 12...

Betfred activates Super League sponsorship in ‘GOATS’ series

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Activating its title sponsorship with the Super League, Betfred quizzed Keiron Cunningham on his pathway into rugby league.As part of a new series titled...

Zytara Labs seals AS Roma primary shirt sponsorship

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Zytara Labs has formed a €36 million product partnership with Serie A giants AS Roma, spanning three years.In becoming the ‘first professional football organisation...

Codere and Club Atlético River Plate link for betting sponsorship

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Codere has been named as the official betting partner of Argentinian team Club Atlético River Plate.Under the terms of the four-year deal, which runs...