ESI Digest: Gen.G’s Puma expansion and McLaren esports facility
The latest edition of the ESI Digest - in partnership with Omnicoach - sees Esports Insider Sub-Editor, Tom Daniels, delve into the news that...
Watford FC inks ‘club-record’ sponsorship with Stake.com
Watford FC has revealed its new kit for the 2021/22 season ahead of the Premier League club’s return to the top-flight, which will be...
Arsenal becomes latest sports property to join Chiliz’s Socios.com app
Arsenal has linked with blockchain providers for the sports and entertainment industry, Chiliz, for the launch of the $AFC Fan Token on the Socios.com...
The Big Stage: England’s tournament in review and predictions for the coming season
Following the conclusion of a thrilling few weeks of European football action as the UEFA Euro 2020 Championship came to a tense close at...
Argentine Primera División recast as Torneo Socios.com
The Argentina Football Association (AFA) has rebranded the country’s top-flight football competition as part of an extended partnership with creators of Fan Tokens and...
Sportradar: Data-driven solutions to combat sports doping
Doping has become a worldwide issue that has plagued sports in recent years, and analytics firm Sportradar has begun to utilise a data-driven approach...
ESI Digest: UK esports teams gain a voice and Coinbase clinches ‘huge’ ESL deal
The UK Esports Team Committee (UKETC), was launched last week as a means of ‘providing a voice’ for British esports teams across the country,...
Sportsbet.io lands São Paulo FC sponsorship agreement
Strengthening its position in Brazil, Sportsbet.io has secured a sponsorship agreement with São Paulo Futebol Clube until 2024.Following an official presentation at the São...
Why are there more ‘unique opportunities’ in esports than traditional sports?
The digital nature of the world of esports creates ‘unique opportunities’ for talent and influencers to benefit from value in sponsorship, according to esports...
ESI: Understanding the dynamics of esports to secure strong sponsorships
As esports continues to grow, prospective partners are becoming increasingly attracted to forming sponsorships with leading teams and organisations, but must also understand the...