Proper Football meets the US Game in Paddy Power’s Latest Advert
On paper, the US and UK should culturally look and behave quite similarly. They have a shared history, shared language, and (perhaps until recently)...
Mbappe VS Bookmakers: Image Rights Dispute In The Spotlight
Forty eight teams have arrived in the US, Canada and Mexico to take part in this year's FIFA World Cup, in what looks to...
Can It Get Worse? “It Can” – Paddy Power Advert
Paddy Power’s latest football advert asks an interesting question: What would it be like to see a respected professional career reduced to an internet...
A New Landscape in Football Sponsorships
A New Landscape in Football SponsorshipsThe relationship between gambling operators and English football is entering a new era. A reported £20 million Betway training...
Operational Excellence in Latin America: World Cup 2026 Webinar
Ahead of the 2026 World Cup, SOFTSWISS and SBC have come together to host a webinar on how the tournament is set to transform...
UK racing faces Grand National shift and policy pressure
The UK horse racing industry is dealing with commercial change and regulatory pressure, as outlined in the latest The Front Page podcast. Host Lee...
Data-driven Insights on the 2026 Masters
With golfs most anticipated event set to begin next week, the Sweet Spot podcast, hosted by Dave Clark and featuring analyst Steve Palmer, gives...
Premier League betting ban to hit mid-tier club revenues
Mid-tier Premier League clubs face a major revenue gap as the league moves ahead with its voluntary ban on front-of-shirt gambling sponsors from the...
Golf betting models tested by weather and player form
The unpredictable nature of professional golf is forcing betting analysts to adjust their strategies ahead of The Players Championship and LIV Singapore.As injuries, form...
Hurdling star’s flat win reshapes campaign debate
Constitution Hill has strengthened his profile as a multi-discipline contender after winning his flat debut on a Friday night all-weather card.Ridden by Oisin Murphy,...