Premier League Paddy Power advertisement asks: “Why?”
The Premier League kicks off tonight (21 August, 2026), as champions Arsenal face newly promoted Coventry City in the opening fixture of the 2026/27...
Tyson Fury on fake celebrity endorsements
Former world heavyweight champion Tyson Fury, took to Facebook on the 19th of August to clear up for his fans his association with online...
Championship football looks to make the most of Premier League restrictions
This year's Premier League is changing how gambling operators are allowed to interact with the most lucrative football league in the world. Gambling operators...
Betway confirms landmark Manchester United partnership
For the first time in a long time, the 2026/27 Premier League season will look very different from the campaign before it.It's not just...
‘Racing is different’ – Lord Herbert on policy relating to gambling harm
As gambling policy debates rage across every facet of the industry, one sector stands out for the uniqueness of its regulatory challenges. Horse racing...
Proper Football meets the US Game in Paddy Power’s Latest Advert
On paper, the US and UK should culturally look and behave quite similarly. They have a shared history, shared language, and (perhaps until recently)...
Mbappe VS Bookmakers: Image Rights Dispute In The Spotlight
Forty eight teams have arrived in the US, Canada and Mexico to take part in this year's FIFA World Cup, in what looks to...
Can It Get Worse? “It Can” – Paddy Power Advert
Paddy Power’s latest football advert asks an interesting question: What would it be like to see a respected professional career reduced to an internet...
A New Landscape in Football Sponsorships
A New Landscape in Football SponsorshipsThe relationship between gambling operators and English football is entering a new era. A reported £20 million Betway training...
Operational Excellence in Latin America: World Cup 2026 Webinar
Ahead of the 2026 World Cup, SOFTSWISS and SBC have come together to host a webinar on how the tournament is set to transform...








