Colo Colo: Overcoming commercial hurdles in Chilean football
In the latest episode of Behind the Badge podcast, George Harborne, Director at SBC Sponsorship and Fernando Noodt, Business Journalist at SBC Noticias, sit...
Real Betis: Behind the charge towards LatAm commercial growth
In this latest episode of the Behind The Badge podcast, the team looked into the commercial progression of one of Spain’s most notable football...
Behind The Badge – Toronto Arrows: the ‘startup mentality’ of growing rugby in Canada
Despite its origins tracing back to the 1860s, modern day rugby in Canada could often be described as a niche sport to many.
With the...
Behind the Badge – Burnley FC: evolution on and off the pitch
Burnley FC has undergone significant evolution in recent times, as the club’s Head of Commercial, Marcus Mellor, described the global impact that comes with being a top...
Controversial commerce: Exploring the Premier League’s Asian betting partners
The past year has seen a noticeable trend in English football which has caught a lot of public attention, that being an influx of...
Ep 060: What’s at Stake for Chelsea?
After a winter filled with spending, it’s been a volatile summer for Chelsea Football Club as the blues search for a new sponsor and...
iGamingDaily: Exploring football’s relationship with gambling following Toney suspension
As part of the newest episode of the iGamingDaily, James Ross was joined by Joe Streeter and Charlie Horner to discuss football’s relationship with...
GwL states Toney suspension is ‘indicative of football’s relationship with gambling’
A spokesperson for Gambling with Lives believes Brentford striker Ivan Toney’s eight month suspension is “indicative of football’s relationship with gambling.”
Speaking on TalkSport radio...
The Price of Football: William Hill fine seen as ‘collateral damage’
https://open.spotify.com/episode/4e6OfDIYZpId7Uh2LVU973?si=60c9484b50254d1c
William Hill’s £19.2m penalty package is “collateral damage” and seen as “cheaper than actually cleaning up their act”.
Those were the words of Kieran Maguire,...
Novibet signs ‘biggest sponsor deal’ in Fortaleza’s history
Novibet has inked a two-year deal with Fortaleza Esporte Clube to become the club’s main sponsor.
The partnership sees the GameTech-owned bookmaker consolidate its arrival...