Proper Football meets the US Game in Paddy Power’s Latest Advert
On paper, the US and UK should culturally look and behave quite similarly. They have a shared history, shared language, and (perhaps until recently)...
Mbappe VS Bookmakers: Image Rights Dispute In The Spotlight
Forty eight teams have arrived in the US, Canada and Mexico to take part in this year's FIFA World Cup, in what looks to...
Can It Get Worse? “It Can” – Paddy Power Advert
Paddy Power’s latest football advert asks an interesting question: What would it be like to see a respected professional career reduced to an internet...
A New Landscape in Football Sponsorships
A New Landscape in Football SponsorshipsThe relationship between gambling operators and English football is entering a new era. A reported £20 million Betway training...
Operational Excellence in Latin America: World Cup 2026 Webinar
Ahead of the 2026 World Cup, SOFTSWISS and SBC have come together to host a webinar on how the tournament is set to transform...
Premier League betting ban to hit mid-tier club revenues
Mid-tier Premier League clubs face a major revenue gap as the league moves ahead with its voluntary ban on front-of-shirt gambling sponsors from the...
Pinnacle FC: Away goals removal shifts UCL betting angles
European football’s elite clubs could face increased risk in the UEFA Champions League (UCL) knockout playoffs, according to the latest episode of Pinnacle FC.Predicting...
‘Valuable’ football betting sponsorship landscape faces fresh challenges
The UK Betting sponsorship landscape in football will continue to be key for clubs but the latest moves are said to pre-empt stricter government...
Parimatch’s Argentina football advert showcases unique industry international deal
Parimatch's exclusive international football deal with Argentina has been reiterated with their latest gambling advertisement, which includes Lionel Messi.Having agreed a deal to...
Bet365 Scores partnership with SSC Napoli is a betting advertisement loophole against strict Italy...
Bet365 have found a workaround in the regulations in Italy for advertising gambling by confirming a partnership with Italian giants SSC Napoli.The Italian club,...