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The New Saints FC – The ‘unique rise’ of Wales’ famous football club

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In the latest episode of Behind The Badge, Mike Harris, Chairman of Welsh football club The New Saints FC, dropped by to talk to...

RCD Espanyol: Reinventing the sponsorship wheel away from La Liga

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Despite being relegated to the Segunda División from La Liga last season, RCD Espanyol have not shied away from continuing to push the envelope...

Racing Club: The commercial opportunities of Argentina’s ‘First Great’

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This latest episode of Behind The Badge saw Roby Martinez, Board Director & Head of Marketing of Racing Club, discuss the commercial journey and...

Colo Colo: Overcoming commercial hurdles in Chilean football

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In the latest episode of Behind the Badge podcast, George Harborne, Director at SBC Sponsorship and Fernando Noodt, Business Journalist at SBC Noticias, sit...

Real Betis: Behind the charge towards LatAm commercial growth

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In this latest episode of the Behind The Badge podcast, the team looked into the commercial progression of one of Spain’s most notable football...

Behind The Badge – Toronto Arrows: the ‘startup mentality’ of growing rugby in Canada

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Despite its origins tracing back to the 1860s, modern day rugby in Canada could often be described as a niche sport to many.  With the...

Behind the Badge – Burnley FC: evolution on and off the pitch 

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Burnley FC has undergone significant evolution in recent times, as the club’s Head of Commercial, Marcus Mellor, described the global impact that comes with being a top...

Controversial commerce: Exploring the Premier League’s Asian betting partners

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The past year has seen a noticeable trend in English football which has caught a lot of public attention, that being an influx of...

Ep 060: What’s at Stake for Chelsea?

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After a winter filled with spending, it’s been a volatile summer for Chelsea Football Club as the blues search for a new sponsor and...

iGamingDaily: Exploring football’s relationship with gambling following Toney suspension

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As part of the newest episode of the iGamingDaily, James Ross was joined by Joe Streeter and Charlie Horner to discuss football’s relationship with...