Operators walk the regulatory tightrope in Euro 2024 promotions
As the curtain fell on the 2024 European Championships, betting companies could finally take a moment to relax after over a month of wall-to-wall...
Paddy Power declare the “nightmare is over” for Scottish fans
England’s 2-1 defeat to Spain on Sunday night brought to a close the 2024 European Championships and also marked one final chance for Paddy...
Sports fans concerned by amount of gambling ads
The majority of people are concerned about the amount of gambling advertising they see according to a series of new studies.
The first report, from...
Ep 295: A flurry of betting sponsors in English football
Although all eyes are on international football with the ongoing Euro 2024 and Copa America tournaments, business in English domestic football hasn’t slowed down.
In...
Betfair call up Alan Shearer for Euro 2024
Betfair has bolstered its Euro 2024 coverage with the addition of the former Newcastle United and England striker Alan Shearer.
The record Premier League goalscorer...
Booming Games dedicate slot title to football icon Ronaldinho
Booming Games has released Ronaldinho Spins, a title dedicated to the Brazil and FC Barcelona icon Ronaldinho.
Before unveiling the title, Nemanja Živić, Head of...
The New Saints FC – The ‘unique rise’ of Wales’ famous football club
In the latest episode of Behind The Badge, Mike Harris, Chairman of Welsh football club The New Saints FC, dropped by to talk to...
RCD Espanyol: Reinventing the sponsorship wheel away from La Liga
Despite being relegated to the Segunda División from La Liga last season, RCD Espanyol have not shied away from continuing to push the envelope...
Racing Club: The commercial opportunities of Argentina’s ‘First Great’
This latest episode of Behind The Badge saw Roby Martinez, Board Director & Head of Marketing of Racing Club, discuss the commercial journey and...
Colo Colo: Overcoming commercial hurdles in Chilean football
In the latest episode of Behind the Badge podcast, George Harborne, Director at SBC Sponsorship and Fernando Noodt, Business Journalist at SBC Noticias, sit...