Dundalk Football Club partnered with BetRegal marking the biggest commercial deal in the League of Ireland side’s history.
The sponsorship will see the online betting brand’s logo appear on the front of both home and away shirts for the duration of the 2020/21 season. This is shown in its 2021 away kit launch video featured across Dundalk FC’s social channels, celebrating ‘a century of class and excellence’ with the club going back to its roots of the Great Northern Railway.
The initials ‘JM’ shown on the embroidered back of the kit serves in memory of Jim Murphy – the club’s late historian who narrates the video.
David Minto, Dundalk FC Chief Business Officer, commented: “We are excited to have secured such a huge brand like BetRegal as our main sponsor. This feels like the beginning of a new era at Dundalk FC and we are looking forward to a prosperous partnership with BetRegal in the next couple of years.”
BetRegal already holds the title as the club’s official betting partner and the new agreement will build on this existing relationship. The betting brand will have a hand in matchday activities, promoting social media giveaways and social responsibility projects that underpin the club’s values.
“The BetRegal brand is thrilled to stand alongside Dundalk FC, a football club with such a storied and successful history,” said Aly Lalani, Head of Marketing at BetRegal.
“The ownership group at BetRegal comes from Irish heritage, making this partnership about more than just a logo on a jersey.
“Our two brands share the same core values of providing a top-notch customer experience, and a desire to engage in social responsibility efforts to help in the community, especially in these unprecedented times.
“We look forward to working closely with the team at Dundalk FC toward a successful and rewarding relationship both on and off the pitch.”