VSiN, the sports betting network has partnered with iHeartMedia in a ‘wide-ranging multimedia partnership to bring free sports betting content to more listeners, across more devices.’
The deal expands VSiN’s audio reach through new live streaming iHeartRadio station and accelerates efforts to ramp podcasting and betcasting.
Brian Musburger, Founder and CEO of VSiN expressed their thrill at the expanded partnership stating that it will help them to offer a better product to a broader audience for free: “We believe that removing the subscription hurdle on audio platforms will launch the critical next chapter for us on a technologically ubiquitous platform and set us up for 24/7 live programming in the very near term.
“This not only allows VSiN to get to more listeners on more devices but also to capture more advertising revenue as legalised sports betting continues its rapid spread across the U.S.”
The partnership includes a live iHeartRadio station in which VSiN will broadcast live daily on iHeartRadio from sports books and gaming properties in Las Vegas and around the country.
VSiN’s current podcast shows will be broadcast through the iHeartPodcast Network and the pair will collaborate on the development of new upcoming sports betting podcasts.
Moreover, the recently debuted EP; BetCast Radio, which produces real-time sports betting audio content to football fans, will produce one marquee football match each week throughout the 2020-21 season. Furthermore, the partnership will also include the launch of several new sports betcasts.
Darren Davis, President of iHeartRadio and iHeartMedia Network Groups, added: “VSiN is at the forefront of the sports betting industry, delivering the most credible content in the industry since it launched in 2017.
“iHeartRadio is the ideal platform to enable this team to reach an even larger audience, and to educate and entertain more sports fans in the betting industry.”
Shown in the latest podcast (Shown above and listened to by clicking here) is a run down of NFL Sunday edition of Green Zone with hosts Tim Murray and Wes Reynolds reaction to games such as the start of the afternoon window games of the final week of the NFL regular season.
