In episode 23 of The Big Betting Balagan the podcast looks at the betting and gaming opportunity in India. 

What is it?

The session gives a ‘helicopter view’ of the current Indian gambling market as well as discussions about concerns around match-fixing and AML, and the challenges with the offshore market. Current market news stories such as Uttar Pradesh’s desire to ban and have a ‘blacklist’ of sites are also addressed.

The conversation covers who the major players are in the market and what happens if and when legislation does come in, and how industry expert guests see things progressing in the market. 

It debates whether the lack of a federal pan-India approach creates a barrier to entry for the market and ends with the panelists predictions for the market over the course of the next two to three years. 

Who is it?


Lee Richardson: Co-host, Big Betting Balagan Podcast & Chief Executive, Gaming Economics

Dan Phillips: Co-host, Big Betting Balagan Podcast & CEO, NEL Advisory

Vigne Kozacek: Co-host, Big Betting Balagan Podcast & iGaming and Sports Betting Technology and Security Consultant


Uday Walia, Partner, Touchstone Partners

Mattias Bergehed, Co-Founder & CEO, ENV Media 

Jaydeep Chakravartty, Vice President – Commercials, Markor Technologies

What is being said?

Bergehed: “Some of the major players, some of the listed companies in the UK, the listed big bookies, major European brands are already planning to enter the Indian market. 

“I know this since they reached out to me and they need our help both with the affiliation and acquisition part but also the SEO acquisition. 

“I see more major bigger players entering the indian market in Q1 & Q2 next year from a marketing and growth perspective I think it’s fair to say that several of the big guys are planning to enter now and with that we will see what comes with the legal landscape etc but it look very positive at least from my perspective.” 

Why should I watch it?

To learn more about the Indian betting market and its future.

Where can I see more?

Source: The Big Betting Balagan YouTube Channel

The Big Betting Balagan: The India opportunity & challenges