Yggdrasil will bring its product offering to a wider audience with the launch of its new podcast series, entitled ‘What’s up Ygg’.

The 10 episode series, which will be hosted by Stewart Darkin (New Media Director at Square in the Air ) and Yggdrasil CEO Fredrik Elmqvist, will focus on gaming trends, developments and challenges facing the wider gambling industry. 

Discussing the launch of the podcast, Elmqvist said: “We are very excited to introduce our podcast series as a new channel to communicate with industry colleagues as well as our global audience with an interest in our fascinating sector.

“You can look forward to an interesting mix of episode topics, inspiring guests, and lots of fun. Across 10 episodes, we hope to give listeners real insight and analysis around several crucial industry subjects, challenges and opportunities together with our distinguished guests.

“At Yggdrasil, we are committed to being a global publisher of online gambling content and we continue to push the boundaries to evolve and innovate as a company. We can’t wait to share this podcast series with the world.”

Throughout the series, guests will discuss topical issues including game development, partner collaborations, player experience, game engagement mechanics, jackpots, the streamer community’s impact on the industry and much more. 

The first episode is now available to download from numerous platforms and features Yggdrasil CEO Fredrik Elmqvist giving listeners an introduction to the company before reflecting on the journey that Yggdrasil has taken to get where they are today.

Yggdrasil believes that this new podcast series will cement its commitment to “being a leading worldwide publisher of online gambling content and will give it an opportunity to showcase its industry expertise and product offering to a wider audience”.