As part of the flourishing relationship between the UFC and DraftKings, Gianni ‘The Greek’, Nick Kalikus and Brendan Fitzgerald came together for the firm’s ‘On The Line’ betting show ahead of UFC 264.
Available on UFC Fight Pass, the show builds betting anticipation for this weekend’s bumper event, which is headlined by the trilogy fight between Dustin Poirier and Conor McGregor.
Gianni and Kalikus highlighted just how significant the market moves will be this weekend given the all-encompassing crowd that is drawn in by a fight week involving the biggest star in the sport, McGregor.
Both also detailed the market movement that will take place on Saturday – as more casual fans engage with wagers up and the fight card.
Furthermore, the show also looked at the significantly elevated liability that surrounds a McGregor fight night, with an influx of fans pouring into the sportsbooks and backing their man.
As well as this, the panel took a deeper dive into prop markets provided by DraftKings bringing expert opinion and assessing the form and markets heading into the bout.
The show enriches the partnership between DraftKings and UFC, as the pair collaborate on an abundance of content throughout fight week and during the live broadcast, which boosts betting engagement in the show and promotes the offering of the operator.
The content is available on UFC Fight Pass, as part of the organisation’s expansive portfolio of shows and events.