The Latin American region has been embraced by many looking to expand their international footprint over the last few years. However, betting operators must be wary of homogenising the region according to Logrand Entertainment COO Lenin Castillo.

Featuring as part of the front-cover interview for the latest edition of SBC Leaders magazine, which is available to read here, Castillo revealed his three pillars for success in Latin America, as he analysed how competition in the market can accelerate evolution. 

From a European perspective, Bragg Gaming’s Chris Looney is joined by Julie Allison, Director of Markets at Microgaming, as part of a roundtable discussion discussing the Dutch market. 

The Ukrainian market also holds huge potential for growth and, as emphasised by Ukrainian Gambling Council Chairman Anton Kuchukhidze, will soon become a regional leader. 

Heading over to North America, Jesse Cary from Strive Gaming takes a look at why the US iGaming space comes with its own set of challenges including local nuances and the difficulties associated with maintaining control over your technology stacks.

Paddy Power, however, outlines his plans to crack the post-PASPA market with his new virtual sports trading exchange, ASX – something which he believes is a major step forward from the current daily fantasy sports offerings.

The new issue of SBC Leaders is available to download or read online HERE.

SBC Leaders: A deep dive into the Latin American market