As the desires of igaming players continue to evolve, the importance of operators diversifying and adapting their offering has increased significantly.
It’s something that has been key for the growth of ESA Gaming, as the firm’s Business Development Manager, Maria Luisa Malfasi, emphasised how the move into easy swipe games came about.
She revealed that as expansion came about, it marked the logical next step and held an opportunity for ‘proven success’.
In terms of cross-selling, Malfasi underlined the challenges that are involved as she mapped out the role that be played by easy swipe games when it comes to diversifying players and engaging them in different sectors of the group’s offering.
Furthermore, the easy swipe games also elevate the screen time of the player, according to Malfasi, as she revealed the firm is eyeing expansion into new markets through its heightened engagement tools.