At the SBC Summit in Barcelona last year, Andris Zunda, Chief Technology Officer at Amber Studios discussed the importance of the player experience and how the group is growing its offering.

The CTO’s comments came as Amber Studios eyed expansion and a target of standing out from the competition, with Zunda, in particular, highlighting the value of live streaming as part of a wider igaming offering.

In terms of the stream, he emphasised that it extends beyond the broadcasting of the stream and the quality in user experience is in the finer details of the product that the firm is providing to its users. 

Furthermore, the enhanced focus comes as the firm elevates its offering into new markets and seeks to benefit from a vastly experienced team that it has formed in recent years.