Betano has enhanced its football marketing presence, announcing an extension to its partnership with Fluminense.

As part of the renewal, the deal will last until June 2025 and will see Betano continue on the front of the Brazilian Serie A club’s jerseys. 

It will also focus on fan engagement – with ‘various activations’ reportedly in the works – as well as marketing across in-stadia advertising boards and on the FluTV online streaming platform.

Alexandre Fonseca, Betano Brazil Country Manager, commented: “The renewal of the sponsorship agreement is a clear demonstration of Betano’s intentions towards the Brazilian market, always seeking solid and lasting partnerships. 

“The extension of the contract with Fluminense allows for even more investments and activations with the club’s fans, further increasing the synergy between club and brand.”

Betano, the sportsbook brand of Greek multinational gambling group Kaizen Gaming, has been pursuing a strong sports sponsorship strategy, targeting Latin American and European markets. 

“The renewal of this sponsorship contract, with two new bases, brings Betano and Fluminense even closer,” added Mário Bittencourt, Fluminense President. 

“Betano has stood out in the scenario for its boldness and professionalism. It is present on several fronts and always with great care. 

“This new stage of master sponsorship is a testament to the strength of the club’s brand and that we honour our marketing commitments to our sponsors. Our vision is that by joining forces we will make Fluminense stronger and stronger.”

Betano extends Fluminense collaboration