On the latest edition of Martin Lycka’s Safe Bet Show, the host sits down with the Vice-President of Strategic Communications and Responsibility at the American Gaming Association (AGA), Cait DeBaun.
DeBaun outlines some of the key objectives the AGA strives to achieve, one in particular being to “foster a policy and business environment where legal regulated gaming thrives”.
Working alongside large resorts and casinos such as Bally’s Corporation, Entertain, FanDuel among others, DeBaun highlights the “consensus building” approach AGA takes when it pertains to building the right methods to address some of the industry’s most pressing changes.
The conversation then delves into the gambling industry’s black market and stamping out some of the dangers it poses to players.
DeBaun stresses consumer education when it comes to users identifying the black market, what is legal and illegal and a lot of that can be achieved according to DeBaun through advertising.
DeBaun also explains that the AGA sends daily emails to media outlets in the US who haven’t figured out the differences between legal and illegal sportsbooks, with a focus on law enforcement to stamp out illegal market operators.
The ‘Have a Game Plan’ is an AGA initiative that is headed by DeBaun to “level up” what the industry has already been working on in terms of consumer education.
The initiative aims to bring in sports teams and media, such as partners NASCAR and the New York Jets, to better explain safe gambling to their audiences.
As a Washington D.C resident, DeBaun had time to discuss her love for the Washington Commanders and Capitals, with both the football and hockey teams being partners of the Have a Game Plan initiative.