CCO of CreedRoomz Christopher Smith spoke about the company’s goal of enhancing the live casino experience for players.

Interviewed at SBC Summit Barcelona, Smith opened up about how CreedRoomz is helping BetConstruct extend its offering to new audiences.

He said: “Since the separation and rebranding, it has given us more opportunities to expand our distribution network. 

“Historically, anyone that was using our product was doing so through the BetConstruct platform. But now, that can be done via our direct API. 

“People may not have previously been able to access our products because of integration issues, or any other issues. But now, that can all be done directly. 

“It also means that we’ve got new opportunities to enter markets that we might not have previously been able to do so. That benefits us with new chances for growth, but by default also benefits BetConstruct too.”

Turning to the proprietary CreedRoomz product portfolio, Smith delved into a feature that transforms any live dealer table into a multiplayer experience. 

“One of our features that we’re particularly proud of is our own feature that makes any of our roulette tables into multiplayer roulette. It gives that multiplayer experience for any one of our players on any one of our games. That has been really, really well received. 

“On our blackjack tables, we have our black jackpot – a live jackpot running 24 hours a day across all of our blackjack tables. Players can win a small, medium or large jackpot at any random moment. That is seeded completely by us. So there is no cost to the player and operator. 

“It gives [operators] a free promotional tool, that no other casino supplier offers, to help them engage new players with blackjack.

“We also have a tournament engine that we use to run leaderboard tournaments, as well as many other side bets and features within games that aren’t offered by other live casino suppliers.”