This weekend saw the conclusion of three different tournaments on three different continents – in North America, the NFL season came to an end with the Super Bowl, an ocean away AFCON gripped African audiences, and in the Middle East the Asian Cup final saw Qatar claim the trophy.
With the betting industry’s global extent being the largest it’s ever been, the commercial, media and marketing potential of these tournaments is at an all time high.
This will be the topic of today’s episode of iGaming Daily, sponsored by Optimove, where James Ross is joined by Callum Williams and Kieran O’Connor from the Insider Sport team.
