Betfred owner Fred Done has claimed that Liverpool fans have paid for his holiday for the last 25 years ahead of the new season starting.
In a video posted on the operator’s X account, Done, who is sitting brandishing a holiday brochure, said: “[Liverpool] can’t win the Premier League. This is not bragging, this is reality.
🛫 | The Boss is so confident Liverpool won't win the title he's started booking his holiday (and also boosted the odds of the Reds bringing home the Premier League to 9/1)…#LFC | #IPSLIV https://t.co/3F6eUebY7Y pic.twitter.com/Kdd3cGmUW5
— Betfred (@Betfred) August 16, 2024
“I’m going to the Bahamas and you’re going to pay for it. You’ve paid for my holidays for the last 25 years. When I’m on my sun lounger, reading a book with a piña colada, I’m going to think of Liverpool and thank you boys for paying for my holiday again.”
Liverpool have only been crowned champions once in the Premier League era, winning the title in the COVID-affected 2019/20 season, and Done joked that this was the only year he “slipped up” as he ended up at Butlins.
Ahead of the 2024/25 season starting, Betfred boosted the odds of Liverpool winning the league to 9/1 when many other operators had the reds at 7/1.
Following Liverpool’s opening day 2-0 win over Ipswich Town, the odds for the side to win the league outright have dropped to 13/2, while Manchester City are 11/10 favourites to win their fifth straight title in a row.
Bet365 unveils new ‘Breaking News’ campaign
The start of the new Premier League season also saw the launch of bet365’s new ‘Breaking News’ campaign, which debuted ahead of Friday’s Premier League opener between Manchester United and Fulham.
The advert is set in a newsroom where the presenters bring updates from a “flurry of freakish sporting moments” all happening at the same time. The improbable events include a footballer scoring a goal while hanging from a spider cam above the pitch and a man with a fridge on his back winning a marathon race.
According to Drummond Central, the creative agency that created the campaign alongside bet365, the ad “encapsulates that whatever the moment, it’s Never Ordinary at bet365”.
