90% of players use mobile apps for igaming according to GR8 Tech Senior Sales Manager, Hmayak Manukyan.
Appearing in an interview on the supplier’s YouTube channel, Manukyan also explained that GR8 Tech’s goal is to provide a mobile-first solution for operators and end-users due to the data.
Vlad Andrusenko, Head of Sports Product at GR8 Tech, said: “Having a mobile-first user experience in the front end is really important for a modern gaming operator.
“Since we have a mobile-first user experience both in web and native mobile apps, we can tell that by maximising the potential of mobile our clients get up to 95% of their revenue from mobile devices, so you need to be mobile first.”
During the interview, Manukyan and Andrusenko were asked to rate trends in the igaming industry as either ‘hot or not’ depending on how effective they believe they are.
Gamification, responsible gambling features and AI for risk management were all given the green tick of approval, whereas AR and VR in igaming were given a thumbs down and described as just a buzzword.
On the benefits of using AI for risk management, Andrusenko said: “Risk management is really critical for any end-gaming operator and using AI in risk management enables us to analyse far more data in real-time than is possible with expert models or with manual decision making.”
GR8 Tech unlocks Peruvian market
Earlier this week. GR8 Tech announced that it has been granted a B2B supplier licence from Peru’s Ministry of Foreign Trade and Tourism (MINCETUR).
As a result, local operators in Peru will now be able to access GR8 Tech’s product suite, including its sportsbook and casino platform, sports feed, CRM solution, payment gateway, managed trading services and more.
Following the announcement, Yevhen Krazhan, GR8 Tech Chief Business Development Officer, commented: “With the B2B licence, GR8 Tech’s top-tier solutions, designed to meet the needs of local operators, can be fully deployed to enhance their offerings and drive growth in this promising market.
“We look forward to building strong partnerships and contributing to the sustainable development of the gaming industry in Peru.”
