Brian Christopher’s BC Ventures has partnered with content and technology company SportsGrid Network to launch a multimedia content collaboration that includes the exclusive Brian Christopher Show.
The show will have a dedicated segment on SportsGrid’s new Casino & Gambling Network, set to launch next year. As part of the agreement, Christopher will lead on-camera and audio programmes, including off-site projects and promotional content.
According to SportsGrid, the content relationship with BC Ventures “marks a significant expansion” of its original programming and the introduction of casino content will “enhance and complement” its sports betting schedule.
SportsGrid will leverage its production and multimedia distribution capabilities to deliver editorial and video content that will be syndicated across SportsGrid.com and Brian Christopher’s FlipTheSwitch.com.
Commenting on the new relationship, SportsGrid CEO Jeremy Stein said: “This partnership marks a new era for SportsGrid’s programming, delivering engaging and high-quality content to our audiences as we pivot towards becoming the ‘Gambling Channel.’
“Brian is the leading personality within casino slots content and has a legion of followers. Welcoming him onto the SportsGrid talent roster will significantly heighten viewing experiences while strengthening our position as a premier destination for casino gaming media.”
At the most recent count, Christopher has 1.8m subscribers and eight million monthly viewers across all his platforms.
In June, BetMGM signed the streamer to an exclusive partnership which made him a BetMGM ambassador. As part of the deal, Christopher now features in BetMGM-branded marketing campaigns and livestreams.
According to Christopher, the BC Show “expands on what our audience wants” and will be a “go-to place for casino lovers of all kinds, featuring big bets, travels and behind-the-scenes fun like never seen before”.
He also noted that the new partnership with SportsGrid makes him, “the first-ever casino gaming influencer to make the leap outside social media”.
He added that he can’t wait to “bring my creativity to millions of screens” as his new BC Show.
Earlier this year, Christopher discussed his community-building approach and FlipTheSwitch.com’s success in a sit-down interview with SBC at SBC Summit North America.
