Paddy Power will payout an extra £180,000 for every nine-dart finish at this year’s World Darts Championship in a new campaign to support Prostate Cancer UK. 

The money, which will be split evenly between Prostate Cancer UK, the player who throws the perfect leg and a fan in the Alexandra Palace crowd, is in addition to the £1,000 it will donate for every 180 thrown during the tournament.

Last year, the Flutter-owned brand raised £1m to support Prostate Cancer UK through its The Big 180 campaign after 914 180s were hit, with Paddy Power rounding the figure to the seven-figure sum.

Laura Kerby, Chief Executive of Prostate Cancer UK, commented: “We’re absolutely delighted to team up with Paddy Power again for The BIGGER 180. Last year’s campaign was a staggering success – raising an incredible £1 million, getting record numbers checking their risk and making a huge impact for men and their loved ones.

“With The BIGGER 180, we’re aiming to reach even more men right across the UK. And the funds we raise along the way will help us move one step closer to a future where all men are invited for regular, accurate tests – which could save thousands of lives.”

Agent Bunting

Paddy Power accompanied the launch of The BIGGER 180 with the release of a video across its social media platforms and YouTube channel featuring professional darts player and fan favourite Stephen Bunting.

🎯 The BIGGER 180 🎯

We donated £1MILLION to @ProstateUK last year. Now we're going even bigger!

We're putting up £180k for EVERY 9-darter – shared between player, a fan in crowd & @ProstateUK.

And STILL donating £1k for every 180!@OfficialPDC | @SkySports | 18+ GambleAware pic.twitter.com/VRLVL7FPSv

— Paddy Power (@paddypower) November 25, 2024

In the clip, Bunting is part of a group of fans – dressed in the traditional fancy dress often seen at darts events – who are being asked for ideas on how Paddy Power can top its previous fundraising effort.

After the suggestion is made to make a donation for every nine-darter thrown, Bunting, who is disguised as a traffic cone, cheekily asks for a cut for the players as well. 

A fan asks for the same which is how Paddy Power came to the total figure of £180,000, a derivative of the number synonymous with darts. 

Sky Sports get involved

The money raised during this year’s edition of the World Championship will be used to support Prostate Cancer UK’s TRANSFORM trial, a research project tasked with finding the best way to diagnose prostate cancer and pave the way for a national screening programme.

Following record TV viewing figures for last year’s tournament, Sky Sports, broadcaster of the tournament in the UK, has joined as a partner of The BIGGER 180, using their huge reach to help the cause.

On the company’s involvement, a Sky spokesperson said: “It’s a privilege to be part of The BIGGER 180 campaign, especially after seeing the outstanding work and money raised last year. We look forward to using Sky’s platforms to widen the reach and provide meaningful change in order to help save lives.”