Player anonymity is one of the key trends that the igaming industry should be preparing for according to RISK’s CEO, Max Potomkin.

Speaking to Viktor Kayed, Senior Journalist for SBC News, Potomkin explained that there is a clear movement towards the “anonymisation of gambling”.

He said: “Customers don’t want everybody to see and know the way they gamble. That’s why they use nicknames and find inappropriate websites without local licences.

“So anonymisation is one of the trends that is moving into the industry, which is good. For me, I truly believe that it’s fine and not every person in the room should know how I spend my time on a Saturday night.”

Among other trends, Potomkin also spoke about the rising demand for crypto payments.

“The word crypto is being used in each and every speech for all people who are above their twenties, or even above their teens,” he explained.

“Everybody knows it, some people have tried it and the majority of [clients] have crypto and want to spend it and they’re going to find ways of spending this money for fun – and gambling is leisure.

“Gambling is not going to work for making money or becoming extra rich, it’s good when you win a jackpot or when you hit red, but basically it’s leisure. People will want to have fun for leisure and if they have crypto they will want to use it. It’s a nice trend of finding ways of spending crypto within gambling.”

Regulatory changes

A constant theme throughout the gaming industry is the ever-evolving slew of regulatory changes, especially in mature markets such as in the UK and mainland Europe.

Potomkin emphasised the need for organisations like RISK to be constantly “tracking all the changes” to ensure they remain compliant.

He said: “We track each and every word in every law to make sure that we’re compliant with everything. We have a very trustworthy technical partner who has all the certifications to operate in different countries.

“We operate only under the local licences which means that we’re not doing any activities that may raise questions. It is actually about risk management which is what we’re good at. There is a risk of breaking a law and there is a risk of targeting an inappropriate audience.

“We don’t want to do this and we have severe frameworks for our marketing activities. Marketing is a very strong side of ours. We have a huge understanding of how gambling marketing works today.”

To hear more about the latest trends in gaming and the challenge of tracking regulatory changes, as well as RISK’s core values and activity in Kazakhstan, click HERE to watch the full video.